News – January 14th, 2008

Welcome Peter Jacobs, General Manager Reflex

Following Derek J Loughlin’s resignation as President and CEO of Reflex AB in May 2007 to focus on his broader role as GM of the Imdex Group’s Drilling Products & Service Division, which includes Reflex, the company has appointed Peter Jacobs as General Manager.

“It has taken some time and very careful consideration; however I believe we have definitely found the right person for the job. We value Peter’s broad and extensive industry experience and I’m sure he will take us to new heights. It is a pleasure to welcome him aboard” said Mr Loughlin.

Peter has been involved in the drilling industry for 27 years and commenced his career ‘hands on’ in the Goldfields of Western Australia.

Prior to joining Reflex, Peter was engaged by Boart Longyear, a leading global drilling company, for 18 years. During this time, Peter’s experience included product management, engineering, product sales, marketing, contract drilling management, business development and company mergers and acquisitions.

Peter has extensive international experience. He completed a Diploma of Executive Development at the International Institute for Management and Development in Lausanne, Switzerland, and has spent time working in Papua New Guinea, Indonesia, Canada, USA, Chile, Peru, Brazil and Ghana.

As General Manager of Reflex, Peter oversees the Reflex Asia Pacific, Reflex Americas, Reflex Europe and Reflex Africa operations and is based at the company head office in Perth Western Australia.