History

It all started in 1974, at the LKAB Malmberget Mine in northern Sweden. One of the engineers, Mats Haglund a keen photographer, toyed with the idea of a long probe holding a miniature camera that would photograph the actual bending of the probe from the inside. Tests were made, the feasibility of the idea was proved, and a patent applied for.

Fotobor

With help from one of Sweden's high speed photography specialists within the Defence Research Authority and precision manufacturing resources of a Stockholm company, Fotobor saw the light of day. It was an instant success, even though film handling and interpretation took time.

Reflex Maxibor®

But success did not stand in the way of progress. Fotobor was further developed, and in 1990 the successor Reflex Maxibor® was introduced. The mechanical camera was replaced by an electronic imaging device, a robust onboard analyzer and memory was included and a waterproof handheld computer made evaluation of survey data possible directly in the field.

Reflex Maxibor® II

In 2005 Reflex Maxibor® II was introduced, as a result of an extensive electronic and optical re-design. The successful concept remains the same, but Reflex Maxibor® II is a state-of-the-art instrument with considerably improved reliability and lower cost of ownership.

Complete product portfolio

As a complement to the highly advanced optical instrument, a number of electronic solid-state surveying tools were developed to serve the needs of various applications; Reflex EMS, Reflex EZ-Shot, Reflex EZ-AQ, Reflex EZ-AQ/EMS and Reflex EZ-Dip.

Milestones in Reflex history

• 2008 Reflex opens a regional service and repair centre in Timmins (Ontario), Canada.
• 2007 Reflex opens a regional service and repair centre in Perth Western Australia.
• 2007 Reflex introduces the Ez Trac multi shot survey instrument.  This tool has enjoyed the fastest take up rate of any down hole survey instrument in the history of mineral exploration.
• 2006 Reflex introduces the ACT digital core orientation tool which quickly established itself as the leading global core orientation tool.
• 2006 Imdex Limited an Australian, publicly listed, Drilling Products and Services company acquires Reflex.
• 2005 Introduction of Reflex Maxibor® II.
• 2004 The venture capital company Småföretagsinvest AB/Aldano acquires Reflex. Bengt Ljung is appointed President & CEO.
• 2002 Introduction of Reflex EZ-Dip (Electronic Solid-State Inclinometer).
• 2001 Småföretagsinvest AB/Aldano becomes a partner.
• 2001 Introduction of the solid-state Reflex EMS (Electronic Solid-State Multishot).
• 2001 Introduction of Reflex EZ-AQ (Electronic Solid-State Single shot).
• 2001 Introduction of Reflex EZ-AQ /EMS (Electronic Solid-State Single and Multishot).
• 1998 Introduction of Reflex EZ-Shot (Electronic Solid-State Single Shot).
• 1996 Introduction of Reflex EMS (Electronic Multishot).
• 1990 Teeness A/S, Norway, acquires Reflex.
• 1990 Introduction of Reflex Maxibor® (Optical surveying instrument).
• 1984 Reflex is established as a family company. Main product is Fotobor.
• 1974 Introduction of Fotobor.